Rhetoric and Facebook

Rhetoric is essentially communication. Its purpose is to convince and influence other people. In utilizes pathos, ethos, logos, body language, speaking style, audience and many other aspects to draw forth from others a particular idea. The idea is to get the audience to agree with what is being argued; the idea is to be liked.

With that in mind, ninety percent of Facebook status updates are a rhetorical failure.

Statuses on Facebook have great potential to influence others. They have the ability to reach a large audience and warrant the ability to perfect exactly what you want to say. With the help of commenting and “liking” a status, they also allow for discussion and to show support from fellow Facebook friends.

But, few people utilize this.

When scrolling through my Facebook news feed, I often see status updates that show no progression of thought and are essentially a waste of space.

A “successful” status isn’t an inside joke between friends, or a statement like “going out with friends,” and it certainly isn’t someone who takes the prompt question “what are you doing?” far too literally.

Facebook provides potential for great rhetoric with statuses though and it’s time the majority of people realize this.

If there is a cause worth fighting for a status can provide the means to spread the word. If there is a message about yourself you want to get out, Facebook provides the means to do it. Yet people should use it sparingly. No one wants to read about how you are “sad.. :(“ every other day.

What I’m saying is, yes, it’s your Facebook and you can post whatever you want, but if we focus more on what and how we post a status, it has the means to be a real rhetoric force in society today.  

Perspective & Rhetoric

Advertisements, as we have already discussed extensively, use rhetoric a great deal. Rhetoric is essentially the only way an ad can be useful, it must convince the viewer of something. This ad shows this in a great way.

This ad draws on pathos to tell a story with just two images.

Under the sink, chemical products are depicted, in the first image. This is a usual scene in many households. Alone this image means little. The tagline on the bottom states, “Prevent accidents. Read the label.” Most viewers will see this and pay little mind to it. It is almost common sense to most people that chemicals are dangerous.

Yet, by juxtaposing the same image, only slightly altered, the ad takes on a whole other meaning.

Once children are brought into the ad, pathos is drawn out. Safety for our children and today’s youth is an ideal most people can respect and attend to.

The ad shows that children may see such chemical products as toys or, at the very least, something intriguing. Thus, the viewer thinks of a child playing with chemicals, and sympathy and sadness is subconsciously drawn out.

Suddenly, reading the label takes on a whole new meaning. It is no longer about the obvious - it is about protecting children. It is about helping those who can’t help themselves. This ad is effective in creating a message, by switching perspective.

That is a key aspect in rhetoric, in general. Perspective is a crucial element to any and all arguments. Thus, by showing various viewpoints, a more reformed and relatable ad is shown.

Ultimately, rhetoric in ads draws on many things to make an argument. It is all about working with how people see things and what images will draw their attention further.

The safety of children is certainly an applicable one, and I find this ad to be a great example of rhetoric.  

Seeing Is Believing

Rhetoric has many different aspects. This week in one of my classes, a speaker came in to talk about multi-media. As he spoke he noted that videos are crucial to conveying an argument and instantly my mind jumped to this class. This reminded me of rhetoric and the idea that “seeing is believing.”

It is much easier to persuade someone of something when they can see it with their own eyes. That being said, the ability to harness this idea can be a crucial rhetorical tool. There is only so much we can convey with words – often an image or video can say more without ever saying anything at all.

When you think about it, the multimedia age we are in today completely changes how we communicate. When a person watches a video, it is much like reading a story – he/she becomes engulfed – and it is much easier to convince a person of something, when they are fully invested with what you are saying.

Yet, what complicates the idea of multimedia rhetoric is one of design and production. There are various forms of audio, interface, and presentation that all achieve different levels of persuasion. A more elaborate showcase will get the upper hand in a debate, even if their argument lacks support.

This new age form of rhetoric can also present negative images and can easily show lies. When you are only watching a video, there is less contextual evidence. It is more difficult to spot out what is erroneous or untrue, as everything is right before your eyes.

Arguments are made through emotional appeal, often, and thus it is just as easy to persuade against something, as it is to persuade for something.

In the end though, multimedia is a great tool in rhetoric. What we observe plays a key role in what we believe.

A picture is, after all, worth a thousand words.

Rhetorical Barbie

Stalking my Facebook News Feed often leaves me with many things to ponder; normally it ends with disgust for my generation, or at the very least the people I went to high school with. That being said, from time to time, Facebook provides links to inspiration and enlightening things in the world today. Recently, a Facebook friend linked to an image of what Barbie, the popular children’s doll, would look like in real life, given her over-exaggerated proportions. 

The image was shocking to say the least, with Barbie’s waistline being unseeingly skinny and her weight under 100 pounds. Needless to say her body is literally unattainable for the real person.

To me this brought up ideas about rhetoric. What are we convincing our children of? What are we telling our children the definition of beauty is? The consumerist world plays a heavy part in convincing children that “too skinny” is good. Most dolls today are not proportionate and they work to convince children that that is what you should look like when you are older. Thus the toys we buy children are part of a larger spectrum and definately a mark of rhetoric.

That being said, the image I saw was an example of kairos as it came out in time when the “skinny” epidemic is on the rise. Eating disorders today are more prevalent than ever before and this image helps to combat that ideology of young girls.

It’s crucial to pay more attention to everything that is being sold, in terms of rhetoric. Marketing, in the end, is one big mechanism to convince the masses of purchasing a product. In the simplest of terms, it is an rhetorical argument.